After a long-deserved break over the holiday season, it is finally time to return to our digital workspaces. And, with a brand new year on the horizon, a plethora of opportunities to take your content marketing to the next level.

The good news is that you don’t need to do much to achieve ultimate success in your content marketing in 2023. Here are 6 simple steps that you can follow to achieve content marketing success.

Let’s dive in, shall we?

1.How to search for content ideas? Do it thoroughly!

“Content is the reason why search began in the first place”. These are wise words from well-known B2B marketing agency CEO Lee Odden perfectly explain why people use search engines to find information online. Simply put, customers want to learn more about a specific topic or look for a product or service that they are interested in.

Beef up your content research with the following tips that can take it to the next level.

Take the time to understand your target audience, including who they are and what they want. Having trouble coming up with the perfect content idea? Quora, to the rescue. Quora is a website dedicated to answering user questions. With over 400,000 topics, there is plenty of ideas up for grabs.

Keyword research is also a must. Determine which keywords have the most search volume. Remember to consider search intent to help understand why people ask certain questions.

Keep a close eye on how your competitors create content. This is not to say that you should copy their approach, but you can draw inspiration and figure out what works well and not so well, then integrate this into your brand.

Source: https://www.optimizely.com/insights/blog/content-research-tips/

2.How to present your content marketing ideas? Present it creatively!

Gone are the days when you could simply write content about a topic of interest, lay down all the important details, and then publish it and hope for the best. It’s time to think about new ways to present your content, which don’t always have to involve writing.

Infographics, tutorial videos, hosting Q&A sessions to entertain your customers’ questions, relating your content to customers’ personal experiences, and using images to present your points — are just some of the few ways that you can inject some creativity into your content.

Infographics are useful not only for piquing the interest of readers in your content but also for presenting your content cleanly and comprehensively. Tickling your customers’ funny bones is another way to get them interested in reading your content. Ask-me-anything events can help to establish your content’s credibility and responsiveness to their needs.

Source: https://blog.hootsuite.com/content-idea-cheat-sheet/

3.Where to place your content? Aim as high as you can!

Content placement is crucial in achieving content marketing success, as it involves making your content as accessible to your target audience as possible. Being strategic about where you place your content can put you ahead of the competition.

The tip here is to add ‘extra’ to ‘ordinary’. Move away from traditional methods of content placement. Placing content on the welcome page, on the home page as a CTA, on landing pages, on exit-intent page pop-ups, on Facebook’s custom tab, or in email — can all work wonders if done creatively. Not only will it be interactive for your audience, but you’re also putting it in a location that is in their direct site of view.

Visual content is also extremely effective — it is 40 times more likely to be shared on social media.

Source: https://outgrow.co/blog/interactive-content-placement-ideas

4.How to start creating your content? Keep your readers interested!

It is now time to put your creative content ideas to the test!

Keep in mind that there are no shortcuts to meticulously creating content. But, as always, you can make things easier. Also, try to pique the interest of your audience right away, which is why catchy openers are a necessity. It also keeps them interested to see what comes next, keeping them hooked until it is time to take action.

Explain everything as simply and clearly as possible. Clear up any misunderstandings. What appears technical to them, translate into simpler words. Don’t forget to include high-quality links.

5.How to spread your content? Publish it on popular channels!

The Internet is a wide-open battlefield, with every content marketer fighting for the attention of potential clients and prospects. So, how can you avoid falling behind?

Your website will be on the front line of what will be a long battle by: optimising your website by making it highly responsive, and intuitive to use, and then directing them straight to your published content.

And it does not end there. Multiple follow-ups are needed. Keep track of how your published content is behaving across multiple channels, and who is reading it the most. Keep in touch with prospects you’ve attracted through your content — don’t keep them hanging. They have already arrived and are on the lookout for more from you!

6.How to promote your content? Spread it across multiple channels!

Increase the reach of your content by publishing it on multiple channels, preferably ones where the content can meet their needs. The use of these promotion channels can assist in spreading it throughout the digital neighbourhood.

Another strategy to consider is “influencer marketing”. Once used only by a few, it is now one of the most sought-after methods of content promotion. All the reads and clicks are bound to come your way if you have a great selection of influencers with a large loyal following.

Building strong links to your content is something that shouldn’t be overlooked. Your content can serve as a channel for your other published content to be seen and recognised. Connect your previous content to your current content to ensure leads.

When planning to create your digital content, it is critical to consider what your customers want to see and what they search for online. The solution is straightforward: give it to them!

At Elephant in the Boardroom, we always put our clients first! That is why we are one of the best digital marketing agencies in Melbourne. We specialise in developing and curating personalised and innovative content for our clients.

How about giving it a try? Let’s talk about it here!

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