Why does Web3 Publishing Matter?

Differences between web2 and web3 publishing and the importance of writing NFTs

This article is available as a writing NFT without paywalls in Post3, a Mirror publication exploring Writing NFTs from Web3 Publishing Platforms.

Writers have been using publishing platforms for a long time, either to showcase their content or to generate income. Platforms like Medium, Substack or Hashnode pave the way for writers to get noticed on the vast web, by providing great SEO and easing the writing experience. But content can easily be copied, difficult to trace back and there’s no guarantee that these platforms will be here forever.

Web3 publishing platforms emerged not too long ago. Mirror was launched in October 2020, and a couple of months later, a new competitor arrived in the space, providing features that look much like Substack on the Web3, I’m talking about Paragraph.

There are so many publishing platforms out there, with huge communities, great SEO, rewarding writers and delivering great content, why build more on the web3?

In this article, we’ll dive into the importance of web3 publishing, by revealing its advantages in comparison with web2 solutions.

1 — About Web2 Publishing Platforms

Let’s be frank, web2 publishing platforms such as Medium, Substack or Hashnode are great in several aspects, they’re just not fully adapted to the changes the world is witnessing. These platforms and others in the field excel in the following aspects:

• Great SEO: web2 publishing platforms are incredibly good at building strong domains, making great UX/UI and developing SEO-friendly HTML, which makes them easy to find on SERP (Search Engine Results Page). That’s one of the reasons people decided to quit their own blogs or websites and move to these platforms.
• Clean Interfaces: another reason that made people start using publishing platforms is the easiness of writing. No need to know HTML or Markdown, nowadays. They provide a set of components that make the writing experience smooth and intuitive. Everyone can start, without previous knowledge or even tutorials.
• Subscriptions Experience…