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What moves us to do a thing?
Psychologists say it’s motivation. They may point to theories like Maslow’s Hierarchy of Needs, Expectancy Theory, Equity Theory, Herzberg’s Motivation Two-Factor Theory, or B. F. Skinner’s Reinforcement Theory.
From a business aspect, if organizations could figure out motivations, they could inspire people to support their cause, join their organization, buy…
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