Web3 email marketing — why you should be using email and how to get the most from it

I’ve been in the marketing game for a while now. Around 10 years.

Throughout that period, email has time and time again been the highest return on investment channel. I’ve worked through more than a few “email is dead” announcements and, still, I find it to be the best method for making sales.

And that holds true even in Web3.

I’ve spoken to completely decentralized brands who can trace the highest engagement and sales back to email.