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Biebs cashed in big time.
Justin Bieber is a Canadian singer-songwriter who has gone on to become one of the most successful musicians in recent times.
He has sold an estimated 150 million records worldwide.
Girls and boys alike, have had tattoos of his face on their bodies.
He is a heart-breaker, a phenomenal performer and a money-making machine.
He sold his entire music catalog for $200M.
This monumental transaction could greatly expand Bieber’s already impressive net worth, which Forbes estimates at $285 million.
The buyer?
Universal Music Group (UMG), home to some of the world’s largest labels and music companies.
It is a Blackstone-owned portfolio company.
The sale includes the rights to all of Justin Bieber’s music from his very first album, as well as future releases.
This deal is one of the largest ever done for a pop artist and shows how much Bieber’s star power can drive success in the music industry.
Bruce Springsteen, sold his rights for a whopping $500 million 2 years ago.
David Bowie sold his entire catalog to Warner-Chappell for $250M.
Musicians are cashing it in when the time is right and it makes sense.
Why hold out?
Cashing it in for even a bit would bring them millions which they can re-invest and make more money for posterity.
“Bieber’s popularity and relevance today, is unquestionable. His 71m monthly listeners are currently enough to place him 6th on the list of Spotify’s most widely listened-to artists, edging him ahead of mega-stars like Rihanna (7th), Drake (9th), Billie Eilish (27th) and Adele (40th).”
He is only 28 years old and there is much lead left in the pencil.
Fans are excited to see what new material will come out of this venture, and hope that Bieber can use this deal to expand his reach and continue creating music.
But it may not be so bright looking ahead.
Justin Bieber has Ramsay Hunt syndrome (partial facial paralysis).
“From what I’ve read seems unlikely he will get close to 100% again so selling now makes sense as he’s still popular. This seems like smartest music rights sale I’ve seen so far as it takes the risk away of his music becoming irrelevant over time.”
I mean you have grow up someday and how long will it be till “Baby” is no longer trending?
Well, could Justin have negotiated for more money?
Was it the best deal that was on the table?
Perhaps, but it might be his best option given his situation and future plans.
It will be fascinating to see how Justin Bieber uses this money and what goals he sets for himself in terms of giving back or investing in new projects.
No doubt he’ll continue creating incredible music but now he has an amazing opportunity to really give back to his fans, who have supported him since he was literally a kid.
A smart move would be to invest in the usual ETFs and stocks, then start an academy or incubator of sorts for young talents globally.
Support and nurture the young and talented musicians like he was growing up.
With his fame and influence, he would be the best ambassador and the ultimate magnet attracting every talent into the funnel.
Or invest in properties, hotels and casinos like all magnates do.
That usually works too.
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Do you listen to Justin Bieber’s music?
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