It will no longer be a restaurant.
The world’s best fine-dining restaurant will cease to exist.
Notice I said “fine-dining”, because the world’s best restaurant to me, would be McDonald’s.
It is simple, tasty, reliable, consistent and affordable where ever you go in the world.
Doesn’t matter if you are sweating in Rio de Janeiro or waking the neon streets of Tokyo.
That is the real food for and of the people.
Anyways, back to Noma.
Did you know Noma is a playful portmanteau of “Nordisk” meaning Nordic and “Mad” meaning food?
Why are they closing?
Well apparently, charging $500+ for their “tasting menu featuring dishes made with locally sourced game meat, wild berries, mushrooms, and, famously, reindeer penis” wasn’t enough to keep the lights on.
Apparently, it is extremely costly to pay for all the labor and highly exquisite ingredients needed to create those dishes.
They are constantly concocting new, unorthodox and peculiar methods of preparing, creating, ingesting, masticating and enjoying the culinary masterpieces.
What happens to Noma after they “shut down”?
“In 2025, our restaurant is transforming into a giant lab, a pioneering test kitchen dedicated to the work of food innovation and the development of new flavours, one that will share the fruits of our efforts more widely than ever before.”
They will be using it as a lab to experiment, test and create completely new kinds of food.
They literally want to engineer completely new food that will go mainstream eventually.
Like an entirely new form of food that we never knew existed.
Noma has been doing that for years already.
“Its chef René Redzepi has been hailed for transforming Nordic cuisine, serving dishes such as edible pinecones, ragout of reindeer, and crispy marigold with whiskey egg yolk sauce.”
I will not even begin to pretend like I understand what those are.
I can only imagine how splendid it will taste and how exquisite I would feel putting them in my mouth.
And yes, like many others, I do dream of tasting them one day.
Alas, with this news, Noma will be 1000% fully booked till they close.
Perhaps, that is the play here.
Make a grand announcement, send the world into shock, the rich and wealthy will want a table and demand will skyrocket.
Prices will go up, they will make a killing, and then they will announce that they are reopening.
Like how every other MMA fighter and boxer does it.
Announce retirement to get the media into a frenzy, then un-retire to fight the next day.
Chef René and his dedicated staff at Noma has spent decades on their craft and pleasuring thousands.
I wish them all the best and hope that one day, I can be one of the select few who gets to taste their painstaking, passionate and wondrous creations.
Have you eaten at Noma before?
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