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CRYPTO PROJECT RESEARCH
AdEx is a blockchain project that aims to improve the online advertising industry by providing a transparent, efficient, and fraud-resistant platform for advertisers and publishers.
AdEx leverages the power of Ethereum smart contracts and programmatic advertising to enable a customizable and user-friendly ad-buying experience. AdEx also has its own cryptocurrency wallet application, Ambire Wallet, that offers a simple way to enter the world of decentralized finance and cryptocurrencies.
AdEx was launched in 2017 as a decentralized ad exchange that connects advertisers and publishers directly, without intermediaries or centralized authorities.
AdEx allows advertisers to create and manage their campaigns, set their own bidding parameters, and target their desired audiences. Publishers can list their ad inventory, choose the ads they want to display, and receive payments in real time. AdEx also ensures that the ads are relevant, high-quality, and compliant with the users’ preferences and privacy.
AdEx uses Ethereum smart contracts to facilitate the transactions, tracking, and verification of ads on the platform. AdEx also has its own protocol for digital advertising, which defines the rules and standards for the ad exchange. The protocol is open-source and can be integrated with other platforms and applications.
AdEx has two main components: Ambire AdEx and Ambire Wallet. Ambire AdEx is the ad exchange platform that runs on the Ethereum blockchain and the AdEx protocol. Ambire Wallet is the cryptocurrency wallet application that supports multiple tokens, including the native token of the platform, ADX.
AdEx works as a decentralized marketplace for online advertising, where advertisers and publishers can interact and trade directly, without intermediaries or fees.
AdEx uses a second-price auction model, where the highest bidder wins the ad slot, but pays the second-highest bid. This ensures that the advertisers pay the fair market price for the ads, and the publishers receive the maximum revenue for their…
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