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According to data from WordPress, more than 409 million people view over 20 billion WordPress pages per month. While this is staggering, it’s not the total amount of people reading blog posts in the world, as WordPress is just one platform among many.
If you are a business, you definitely want a piece of this big pie. The number one way to do this — is through blogging.
However, before you start a blog, you need to know about the numerous benefits of blogging for business. Once you know about the key ways in which business blogging can help your enterprise, you can then tailor your content marketing strategies to optimize for these areas.
If increased sales, brand awareness, and cost efficiencies sound appealing, then keep reading to find out about all the ways in which blogging as a marketing tool can boost your business.
One of the many ways that blogging aids businesses is through exposure. Whether you are starting an online business or a physical business, using blogging as a marketing tool can bring your brand and offer in front of a wider audience.
According to research, 85% of shoppers conduct online searches before making a purchase. By publishing relevant blog posts about your industry, product, or service, you can position your brand to be one of the first places consumers land before making a buying decision.
Tapping into this customer base is invaluable and by connecting to consumers through the content you can start to build relationships that result in conversions.
Besides gaining exposure for your brand, one of the other fundamental benefits of blogging is that it can increase traffic to your site. In order to draw prospects into your sales funnel, and ultimately convert leads, it is imperative that you build traffic.
Through the implementation of SEO and the generation of quality content, you can increase your site’s appearances in searches, its SEO ranking, and its traffic levels.
One of the ways blogging can grow your business is that it works to build trust with your audience and customer base.
A big barrier to doing business online is trust. Statistics show that 68.5% of consumers say that a blog makes a website more credible.
If you are actively publishing content, this shows that not only do you know your industry but also that your business is active, and has more to it than a product page and a ‘contact us’ facility.
Another of the key benefits of blogging for business is that a well-run blog will establish you as an authority in your niche.
Publishing informative and useful content that is relevant to your niche and target customers demonstrates that you a) know your stuff, and b) aren’t afraid to share your knowledge.
Most consumers would much rather purchase a product or service from a business that comes across as an expert in their field, than one which shares little-to-no free information.
It has been said that building your email list is the key to the online marketing kingdom. One of the reasons for this is that email marketing can yield an RIO of $44 for every $1 spent.
Returns like these are not to be sniffed at. However, to implement effective email marketing as part of your online marketing strategy, you will need to build your email list.
This is one of the top reasons why your business needs a blog. Connecting to an audience through your blog offers a superb opportunity for growing your email list.
One of the ways you can do this is by letting your blog visitors know that they can subscribe to your site to receive an update every time a new post is published.
Another strategy is to offer a free digital resource, such as a meal-planning guide, an e-book, or a printable, in exchange for a visitor’s email.
Another reason why blogging as a marketing tool is so invaluable is that it is highly cost-effective. According to data, content marketing generates 3 times the leads for every dollar spent, compared to paid search.
It also garners 3 times the leads that outbound (traditional) marketing does, at 62% less cost.
For many businesses, it can feel like they don’t have the time or the resources needed to start and sustain an active blog.
However, when faced with these statistics, it’s clear that blogging is a powerful and cheap marketing tool.
If you have ever shared a post on social media or emailed a useful link to a friend — then you are familiar with this particular benefit of blogging for business.
By putting out content that is valuable to your audience, you will provide them with an opportunity for them to share it with their network.
When members of your audience share your content, this has two main benefits:
- They are advocating for you (which is more impactful than self-advocation, especially in a business environment)
- You get free exposure, with no effort.
Lastly, content that gets shared is content that may have the chance to go viral. And having content go viral is an opportunity that any business would be mad to turn down.
As you can see, blogging is not just a hobby or a side project. It’s a powerful marketing tool that can help you grow your business, reach new customers, establish your authority, boost your SEO, generate leads, and increase your sales.
Blogging can also help you connect with your audience, share your story, and showcase your personality. It can make your brand more human, authentic, and relatable.
But blogging is not a one-time thing. It requires consistency, creativity, and commitment. You need to produce high-quality content that provides value to your readers, solves their problems, and answers their questions.
You also need to promote your blog posts on social media, email newsletters, and other channels. You need to engage with your readers, respond to their comments, and encourage them to take action.
Blogging is not easy, but it’s worth it. It can give you a competitive edge in your industry and help you achieve your business goals.
So what are you waiting for? Start blogging today and see the amazing benefits for yourself!
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Important Note:-
If you want to convert leads to sales? Build brand exposure, establish yourself as an authority, enjoy great marketing ROI, and take advantage of the benefits of blogging for business?
If so, running a quality blog is a smart move. And to start a blog you need a Domain or Web Hosting which has features like (Cheap Price, Fast Speed, Free Domain, Simple to Set Up, Automatic Backup, etc.)
Simply click on the link below to get started with that value-for-money hosting.
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